Enhance Your E-commerce with THINGS Expert SEO & ASO Strategies
The foundation of good SEO lies in creating a positive reputation for your online business and fostering high engagement on your e-commerce storefront.
Navigating Google’s Algorithm Evolution
Survive the Shifting SERP Landscape
In an era of constant algorithm updates, our Expert SEO services ensure your e-commerce website not only survives but thrives. Google’s algorithm has undergone radical changes, and our strategies are tailored to meet the evolving demands, securing your website’s position amidst the dynamic SERP environment.
Converting Traffic to Quality Impact
Conversion Impact: Beyond Traffic Metrics
Rising above the conventional SEO focus on traffic metrics, our key challenge centers on elevating the quality of users, sales, revenue, and customer lifetime value (LTV). It’s not just about bringing in visitors; it’s about converting those visitors into loyal customers who drive substantial revenue.
Focus Areas: Unlocking Maximum Returns
1. Organic Users/Revenue/Conversion Impact: Addressing CMO Dissatisfaction: 90% of CMOs unsatisfied with SEO. We redefine success by focusing on returns—leads, conversions, and revenue.
2. User Experience: Enhancing Search Engine Appeal: Google values user experience; we optimize for engagement to ensure your website aligns with searcher intent.
3. Average Search Ranking Movement: Strategic Ranking Optimization: Rankings fluctuations are common; our goal is to align your website with Google’s algorithm, propelling it to the top. Prioritizing User Engagement: Emphasizing user engagement for organic growth, aligning your e-commerce goals with Google’s intent.
4. Simulating Google’s View: Our approach involves simulating Google crawlers, understanding your website architecture through their lens.
5. Quality over Quantity: Distinguishing between general and targeted traffic, ensuring a rise in quality visitors who are likely to convert.
THINGS Transforming Strategies for Today’s SEO
Old Way vs. New Way
On-Page – Google Contextual Mapping
Old Way: Checklist Auditing
New Way: Use Case Simulations, Proactive Issue Prediction
Risk Mitigation
Old Way: Reactive Issue Identification
New Way: Monitoring for Risk Prevention (e.g., Disavow Links, Negative Keywords)
User Experience & CRO
Old Way: Minimal Focus on User Experience
New Way: Prioritize User Experience, Seamless Conversions, and CRO Optimization
Brand Reputation
Old Way: Bulk Link Building
New Way: Contextual Backlinking, Quality Content Creation, Mimicking Natural Virality
Wild backlinking exercise
Old Way: Mindless Link Building
New Way: Mimic Natural Virality, Prioritize Context-Based Backlinking
Content Strategy
Old Way: Blogging Without Analytics
New Way: Social media signals.
KPIs for SEO in E-commerce:
Conversion Impact Metrics:
Quality Leads
Conversion Rates
Revenue Growth
Customer Lifetime Value (LTV)
User Experience Metrics:
Bounce Rates
Average Session Duration
Page Views per Session
Search Ranking Metrics:
Average Search Ranking
Visibility Index
Click-Through Rates (CTR)
Brand Reputation Metrics:
Contextual Backlinks
Brand Mentions
Social Signals
ASO (App Store Optimization) is a crucial aspect of mobile app marketing aimed at improving an app’s visibility and conversion rates in app stores. The ASO includes keyword optimization, metadata enhancement, competitor analysis, app store intelligence, A/B testing strategies, and app review management.
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Maximize your online sales potential! We’re here to help—let’s talk about selling more online.
