First Have a Landing Page. Second, take them very seriously. Our approach to landing pages
We craft landing pages for optimal ad spending efficiency. From research and strategy to copywriting and design, we handle it all. Drive traffic with increased conversion rates.
Landing pages are crucial for converting visitors efficiently. Unlike a traditional website that addresses only one consumer problem, landing pages can be duplicated and customized swiftly to cater to multiple customer profiles.
Emphasize educating consumers rather than just selling. Guide site visitors in understanding how your product enhances their lives. This facilitates the formation of high-LTV customer cohorts from the outset.
Keep landing pages simple, ensuring that from Gen Z to Baby Boomers can navigate them seamlessly. Landing pages should be user-friendly and load exceptionally fast, guaranteeing instant access even with poor cell service.
Tailored to align with your traffic source, recognize that users respond differently based on their origin, be it WhatsApp, Instagram, Facebook, or Google. Craft pages to mirror your ad angles and traffic sources, providing a more integrated and seamless user experience.
The strategic customer journey of your incoming traffic. From Source e.g. Facebook Ad > Home PAGE > Collection page > product page > Cart > Checkout to Facebook Ad > Landing Page > Checkout.
This is how we work on your landing pages
– Strategic Planning and Content Creation: The THINGS team does brand research, wireframing, and writes powerful copy for your landing page.
– Branded landing page: Utilizing your brand book and guidelines, we bring life into your landing page that speaks your brand language.
– Responsive Design for Every Device: As the world increasingly embraces mobile internet usage and multi-device browsing, we ensure all our landing pages are responsive, providing users with seamless experiences on both desktop and mobile.
– Launch Your Landing Page: Now, it’s time to unleash your page to the world and start converting and driving traffic!
Key Performance Indicators (KPIs) for Landing Page Optimization:
1. Customer Acquisition Cost (CAC) Reduction: Achieve a significant reduction in customer acquisition cost through landing page optimization.
2. Click-Through Rate (CTR) Enhancement: Improve the efficiency of user engagement, measured by a higher click-through rate leading to the checkout process.
3. Lifetime Value (LTV) Growth: Increase the long-term value generated from customers acquired through landing pages.
4. Return on Ad Spend (ROAS) Improvement: Improve the efficiency of advertising spending by generating higher returns on the cost.
5. Average Order Value (AOV) Increase: Increase the average value of orders originating from landing pages, contributing to higher revenue per transaction.
